第1题
A.They don't prepare enough for their own future.
B.They attach great importance to their own savings.
C.They inevitably ignore their children's needs.
D.They become experts in issues of elderly care.
第2题
Conversation Two
W: I'm so worried about Mark these days. Ever since he moved into his apartment, he has been losing weight. He really doesn't look well at all.
M: He should try to gain some weight. He is probably not eating enough.
W: Well, anyway, how is Tim these days?
M: Tim? Oh, Tim has been worried, too. He is really getting much too fat. He needs to lose about 75 pounds now.
W: That's a lot of weight to lose. What does Tim eat?
M: I really don't know. But I am sure he is eating too much cake and candy.
W: Well, did I tell you Mark doesn't eat any meat now? He only eats vegetables and fruit.
M : That's probably why he is so thin. Does he smoke?
W: Does he smoke? About two packs of cigarettes a day. That's my son, a smoking vegetarian.
M: En, if he stops smoking, he would gain weight. I know he would. Tim put on a lot of weight when he stopped smoking.
W : Does Tim play any sports?
M: Play sports? Oh, my! I keep telling him, "Tim, dear, you really need to get some exercise." And you know what he does? He just gets angry.
W: I know Mark doesn't take exercise, either.
M: Did you tell him?
W: Of course, but you know what it is like being a mother of a 13-year-old boy. They just don't think they need your advice anymore. I wish Mark could find a nice girlfriend to relax and have fun with. I heard Tim has a girlfriend at last. That's wonderful.
When did Mark start losing weight according to the woman?
A.Since he found a girlfriend.
B.Since he took to heavy smoking
C.Since he began to exercise regularly.
D.Since he started to live on his own.
第3题
"All I hear in higher education is, brand, brand, brand," said Tim Westerbeck, who specialises in branding and is managing director of Lipman Hearne, a marketing firm based in Chicago that works with universities and other nonprofit organisations. "There has been a sea change over the last 10 years. Marketing used to be almost a dirty word in higher education."
Not all efforts at name changes are successful, of course. In 1997, the New School for Social Research became New School University to reflect its growth into a collection of eight colleges, offering a list of majors that includes psychology, music, urban studies and management. But New Yorkers continued to call it the New School. Now, after spending an undisclosed sum on an online survey and a marketing consultants creation of "naming structures", "brand architecture" and "identity systems", the university has come up with a new name: the New School. Beginning Monday, it will adopt new logos, banners, business cards and even new names for the individual colleges, all to include the words "the New School".
Changes in names generally reveal significant shifts in how a college wants to be perceived. In altering its name from Cal State, Hayward, to Cal State, East Bay, the university hoped to project its expanding role in two mostly suburban countries east of San Francisco.
Beaver College turned itself into Arcadia University in 2001 for several reasons: to break the connection with its past as a womens college, to promote its growth into a full-fledged(完全成熟的)university and officials acknowledged, to eliminate some jokes about the colleges old name on late-night television and "morning zoo" radio shows. Many college officials said changing a name and image could produce substantial resuits. At Arcadia, in addition to the rise in applications, the average students test score has increased by 60 points, Juli Roebeck, an Arcadia spokeswoman, said.
According to Tim Westerbeck, colleges or universities changing their names to compete for market share______.
A.is inadvisable
B.is actually a marketing strategy
C.reflects they don"t pay much attention to their inner quality
D.has positive influence on the development of higher education
第4题
听音频,回答题
There are more than 2600 four-year universities in the United States, according to the National Center for Education Statistics.But even with that26of choice, large numbers of high school students are applying to the same group of prestigious colleges.Today, any(27)is important for those hoping to be accepted by a prestigious school. Yale University, a member of the(28)group of universities known as the Ivy League, set a record this year, by accepting fewer than 9% of those who applied. Part of the problem is that there are more college-age students in the United States than ever——the population is growing.(29)rates are also lower because students are applying to more elite schools——(30)in the hopes of getting into at least one.
Students can now apply online instead of(31)pages of documents by hand. A few years ago, each student applied to three tofive schools(32). "Today that number is much higher," says college freshman Brian Kalish, who now leads campus tours for students. "Most kids apply to around five to seven colleges, but some of my friends went as high as 18 different colleges." These daysmany students begin preparing as much as three years before admission tim picking courses, getting(33)school activities andstudying for admissions tests. Educators say students should relax. They say a good edtication is(34)at many schools in the United States, which is(35)to have the finest higher education system. And they say the most important thing for students is to find a school where they feel comfortable.
第(26)题__________
查看材料
第5题
Questions are based on the following passage.
Names have gained increasing importance in the competitive world of higher education.
As colleges strive for market share, they are looking for names that project the image theywant or reflect the changes they hope to make. Trenton State College, for example, becamethe College of New Jersey nine years ago when it began raising admissions standards andappealing to students from throughout the state.
"All I hear in higher education is, brand, brand, brand," said Tim Westerbeck, whospecialises in branding and is managing director of Lipman Heame, a marketing firm basedin Chicago that works with universities and other nonprofit organisations. "There has beena sea change over the last 10 years. Marketing used to be almost a dirty word in highereducation."
Not all efforts at name changes are successful, of course. In 1997, the New School forSocial Research became New School University to reflect its growth into a collection of eightcolleges, offering a list of majors that includes psychology, music, urban studies and manage-ment. But New Yorkers continued to call it the New School. Now, after spending an undis-closed sum on an online survey and a marketing consultant"s creation of"naming structures","brand architecture" and "identity systems", the university has come up with a new name: theNew School. Beginning Monday, it will adopt new logos, banners, business cards and evennew names for the individual colleges, all to include the words "the New School".
Changes in names generally reveal significant shifts in how a college wants to beperceived. In altering its name from Cal State, Hayward, to Cal State, East Bay, the universityhoped to project its expanding role in two mostly suburban countries east of San Francisco.
Beaver College turned itself into Arcadia University in 2001 for several reasons: tobreak the connection with its past as a women"s college, to promote its growth into a full-fledged (完全成熟的)university. and officials acknowledged, to eliminate some jokesabout the college"s old name on late-night television and "morning zoo" radio shows.
Many college officials said changing a name and image could produce substantial re-suits. At Arcadia, in addition to the rise in applications, the average student"s test score hasincreased by 60 points, Juli Roebeck, an Arcadia spokeswoman, said.
According to Tim Westerbeck, colleges or universities changing their names to competefor market share__________. 查看材料
A.is inadvisable
B.is actually a marketing strategy
C.reflects they don"t pay much attention to their inner quality
D.has positive influence on the development of higher education
第9题
【R1】
A. GET MOVIN
G.
B. FOLLOW YOUR INTEREST.
C. EXPLORE OTHER PERSPECTIVES.
D. REDUCE SCREEN TIM
E.
E. ALLOW FOR MORE FLEXIBILITY. BRAINSTORMING IN A GROUP BECAME POPULAR IN 1953 WITH THE PUBLICATION OF A BUSINESS BOOK, APPLIED IMAGINATIO
N. BUT IT"S BEEN PROVEN NOT TO WORK SINCE 1958, WHEN YALE RESEARCHERS FOUND THAT THE TECHNIQUE ACTUALLY REDUCED A TEAM"S CREATIVE OUTPUT: THE SAME NUMBER OF PEOPLE GENERATE MORE AND BETTER IDEAS SEPARATELY THAN TOGETHER. IN FACT, ACCORDING TO UNIVERSITY OF OKLAHOMA PROFESSOR MICHAEL MUMFORD, HALF OF THE COMMONLY USED TECHNIQUES INTENDED TO SPUR CREATIVITY DON"T WORK, OR EVEN HAVE A NEGATIVE IMPACT. AS FOR MOST COMMERCIALLY AVAILABLE CREATIVITY TRAINING, MUMFORD DOESN"T MINCE WORDS: IT"S "GARBAG
E. " WHETHER FOR ADULTS OR KIDS, THE WORST OF THESE PROGRAMS FOCUS SOLELY ON IMAGINATION EXERCISES, EXPRESSION OF FEELINGS, OR IMAGERY. THEY PANDER TO AN EASY, UNCHALLENGING NOTION THAT ALL YOU HAVE TO DO IS LET YOUR NATURAL CREATIVITY OUT OF ITS SHELL. HOWEVER, THERE ARE SOME TECHNIQUES THAT DO BOOST THE CREATIVE PROCESS. 【R1】______ ALMOST EVERY DIMENSION OF COGNITION IMPROVES FROM 30 MINUTES OF AEROBIC EXERCISE, AND CREATIVITY IS NO EXCEPTIO
N. THE TYPE OF EXERCISE DOESN"T MATTER, AND THE BOOST LASTS FOR AT LEAST TWO HOURS AFTERWAR
D. HOWEVER, THERE"S A CATCH: THIS IS THE CASE ONLY FOR THE PHYSI-CALLY FIT. FOR THOSE WHO RARELY EXERCISE, THE FATIGUE FROM AEROBIC ACTIVITY COUNTERACTS THE SHORT-TERM BENEFITS. 【R2】______ THOSE WHO STUDY MULTI-TASKING REPORT THAT YOU CAN"T WORK ON TWO PROJECTS SIMULTANEOUSLY, BUT THE DYNAMIC IS DIFFERENT WHEN YOU HAVE MORE THAN ONE CREATIVE PROJECT TO COMPLET
E. IN THAT SITUATION, MORE PROJECTS GET COMPLETED ON TIME WHEN YOU ALLOW YOURSELF TO SWITCH BETWEEN THEM IF SOLUTIONS DON"T COME IMMEDIATELY. THIS CORROBORATES SURVEYS SHOWING THAT PROFESSORS WHO SET PAPERS ASIDE TO BREW ULTIMATELY PUBLISH MORE PAPERS. SIMILARLY, PREEMINENT MATHEMATICIANS USUALLY WORK ON MORE THAN ONE PROOF AT A TIM
E. 【R3】______ ACCORDING TO UNIVERSITY OF TEXAS PROFESSOR ELIZABETH VANDEWATER, FOR EVERY HOUR A KID REGULARLY WATCHES TELEVISION, HIS OVERALL TIME IN CREATIVE ACTIVITIES—FROM FANTASY PLAY TO ARTS PROJECTS—DROPS AS MUCH AS 11 PERCENT. WITH KIDS SPENDING ABOUT THREE HOURS IN FRONT OF TELEVISIONS EACH DAY, THAT COULD BE A ONE-THIRD REDUCTION IN CREATIVE TIME—LESS TIME TO DEVELOP A SENSE OF CREATIVE SELF-EFFICACY THROUGH PLAY. 【R4】______ FIVE EXPERIMENTS BY NORTHWESTERN"S ADAM GALINSKY SHOWED THAT THOSE WHO HAVE LIVED ABROAD OUTPERFORM. OTHERS ON CREATIVITY TASKS. CREATIVITY IS ALSO HIGHER ON AVERAGE FOR FIRST OR SECOND-GENERATION IMMIGRANTS AND BILINGUALS. THE THEORY IS THAT CROSS-CULTURAL EXPERIENCES FORCE PEOPLE TO ADAPT AND BE MORE FLEXIBL
E. JUST STUDYING ANOTHER CULTURE CAN HELP. IN GALINSKY"S LAB, PEOPLE WERE MORE CREATIVE AFTER WATCHING A SLIDE SHOW ABOUT CHINA: A 45-MINUTE SESSION INCREASED CREATIVITY SCORES FOR A WEE
K. 【R5】______ RENA SUBOTNIK, A RESEARCHER WITH THE AMERICAN PSYCHOLOGICAL ASSOCIATION, HAS STUDIED CHILDREN"S PROGRESSION INTO ADULT CREATIVE CAREERS. KIDS DO BEST WHEN THEY ARE ALLOWED TO DEVELOP DEEP PASSIONS AND PURSUE THEM WHOLEHEARTEDLY—AT THE EXPENSE OF WELL-ROUNDED-NESS. "KIDS WHO HAVE DEEP IDENTIFICATION WITH A FIELD HAVE BETTER DISCIPLINE AND HANDLE SETBACKS BETTER," SHE NOTE
D. BY CONTRAST, KIDS GIVEN SUPERFICIAL EXPOSURE TO MANY ACTIVITIES DON"T HAVE THE SAME CENTEREDNESS TO OVERCOME PERIODS OF DIFFICULTY. IF YOU WANT TO INCREASE INNOVATION WITHIN AN ORGANIZATION, ONE OF THE FIRST THINGS TO DO IS TEAR OUT THE SUGGESTION BOX, ADVISES ISAAC GETZ, PROFESSOR AT ESCP EUROPE BUSINESS SCHOOL IN PARIS. FORMALIZED SUGGESTION PROTOCOLS, WHETHER A BOX ON THE WALL, AN E-MAILED FORM, OR AN INTERNAL WEB SITE, ACTUALLY STIFLE INNOVATION BECAUSE EMPLOYEES FEEL THAT THEIR IDEAS GO INTO A BLACK HOLE OF BUREAUCRACY. INSTEAD, EMPLOYEES NEED TO BE ABLE TO PUT THEIR OWN IDEAS INTO PRACTIC
E. ONE OF THE REASONS THAT TOYOTA"S MANUFACTURING PLANT IN GEORGETOWN, KY. , IS SO SUCCESSFUL IS THAT IT IMPLEMENTS UP TO 99 PERCENT OF EMPLOYEES" IDEAS.
第11题
A.The man told Tim to come at six.
B.The roommate would meet Tim at six.
C.Tim gave his roommate a message.
D.The man told the roommate to give Tim the message.