Online retailers could track not only what customers bought, ______ what else they looked at.
A.so that
B.and thus
C.rather than
D.but also
A.so that
B.and thus
C.rather than
D.but also
第1题
Why is online shopping appealing to customers?
A.Goods sold online tend to be of higher quality.
B.Online shoppers do not have to pay purchase tax.
C.Many online retailers offer free delivery of goods.
D.Prices are often the lowest for the same goods.
第2题
What does Best Buy do to win customers back from online retailers?
A.It encourages consumers to try out its instruments.
B.It provides regular customers with shuttle services.
C.It enables customers to shop via their cell phones.
D.It sells music lessons together with its instruments.
第3题
What is the advantage of online retailers? 查看材料
A. They don"t charge their customers for purchase tax.
B. They can offer convenient and beneficial services.
C. They needn"t pay any taxes for its sales.
D. They can offer the lowest prices for the same goods.
第4题
According to the passage, retailers launched pop-up stores to______.
A.offer shoppers new and exiting experiences
B.cut down the extra expense of running stores
C.attract customers with destructive discounting
D.let customers learn about their products online
第5题
A. To let customers inspect the quality of items.
B. To cut down the cost of running businesses.
C. To arouse customers" curiosity to purchase goods.
D. To redouble their efforts on online sales.
第6题
请阅读Passage l。完成第小题。
Shoppers on Black Friday, the traditional start of the holiday shopping season in America, are notoriously aggressive. Some even start queuing outside stores before dawn to be the first to lay their hands on heavily discounted merchandise. Despite the frenzy at many stores, however, the recession appears to have accelerated the pace at which shoppers are abandoning bricks and mortar(传统实体商场) in favor of online retailers——e-tailers. So this year Black Friday (so named because it is supposed to put shops into profit for the year) also marks the start of many conventional retailers" attempts to regain the initiative.
E-commerce holds particular appeal in straitened times as it enables people to compare pries across retailers quickly and easily. Buyers can sometimes avoid local sales taxes online, and shipping is often free. No wonder, then, that online shopping continues to grow even as the offline sort shrinks.
The shift in spending to the Internet is good news for companies like P&G that lack retail outlets of their own. But it is a big concern for bricks-and-mortar retailers, whose prices are often higher than those of e-tailers, since they must bear the extra expense of running stores. Happily, however, conventional retailers are in a better position to fight back than last year, when overstocking forced them to resort to ruinous discounting.
The most obvious response to the growth of e-tailing is for conventional retailers to redouble their own efforts online. The online arms of big retailers are performing well, on the whole. Retailers are also trying to make shopping seem fun and exciting to counteract the economic gloom. One common tactic is to set up "pop-up" stores, which appear for a short time before vanishing again, to foster a sense of novelty and urgency. Following the lead of many bricks-and-mortar outfits, eBay recently launched a pop-up in New York where customers could inspect items before ordering them.
Stores are also trying to lure customers by offering services that are not available online. Best Buy, a consumer-electronics retailer, has started selling music lessons along with its musical instruments. Lululemon Athletica, which sells sports clothes, offers free yoga classes. The idea is to bring people back to its shops regularly, increasing the likelihood that they will develop the habit of shopping there.
Why is the recession of conventional business accelerating? 查看材料
A. Because conventional retailers don"t care for their customers.
B. Because more people are waiting for the best bargain.
C. Because stores compete by offering discounted merchandise.
D. Because many customers begin to favor shopping onhne.
第7题
the u.s.retailers(零售商) attracted discount-hungry consumers with specials(特价商品) of television, dvd players and other gift. discounters like wal-mart and target had the greatest success, offering customers early bird specials, while major department stores and clothing chains only met modest sales goals. online sales were also strong.
“it was as expected. it wasn’t source of great prosperity, but it was a good start,” said nevill, a man in a us retail consulting firm. he said, “one thing we often heard was that only things marked down(降价) were selling. consumers want a bargain, especially around the holiday.” shoppers did seem to like the many markdowns. a lady in the state of Connecticut said, “i’ve never seen so many sales. i feel like a kid in a candy store.”
Nevill estimated that discounters had a 4% gain over last year’s thanksgiving figure, while sales at department stores and mall-based clothing chains were up 2% for the weekend. however, the thanksgiving weekend is not necessarily a good way to judge how retailers will be successful for the season. over the past few years, the weekend accounted for less than 10% of sales.
online merchants also had a good weekend. sales were up 61% last Friday, compared to the day after thanksgiving a year ago.
46、Over the Thanksgiving weekend, people bought a lot more than usual because.()
A.wal-mart and target offered birds as gift
B.shopping was the major weekend activity
C.people had time to go shopping online
D.they were allowed special discounts
47、Retailers have the experience that consumers seem to.()
A.feel eager to buy discounted goods
B.be hungry for special kinds of goods
C.like to buy new DVD players as gifts
D.be interested in major department stores
48、From the context we know that Wal-Mart and Target are the names of two.()
A.food stores
B.large retailers
C.online services
D.clothing chains
49、By saying “I feel like a kid in a candy store,” the lady in Connecticut probably means that ().
A.she has difficulty choosing from such a wide variety of goods
B.she cannot decide whether she should buy some candy
C.she is quite interested in buying candy
D.she recalls her happy childhood days
50、Which of the following statements is TRUE according to the passage?()
A.Online sales were 61% higher than retailers
B.Online merchants had an average weekend sale
C.Retailers lost much profit because of the discounts they offered
D.Retailers had an increase in sales in the Thanksgiving weekend
第8题
Credit card companies,too,quickly saw the potential for online shopping,and have installed things like online shopping insurance for people. If you ever have a problem with your online credit purchases,many credit card companies will happily refund(退还) your money and then set their claws on the company that wronged you. Now that’s buying power!
There are other bonuses for online shoppers,of course. No lineups,for one. No annoying mall shopping carts with broken wheels and kids crying because their parents won’t get them what they want.
When shopping online,consumers can sit down,have a coffee,and wear their slippers,not having to worry about their hair or parking,and just clicking through sale after sale. Comparison shopping couldn’t be any easier. And thanks to courier companies(快递公司) getting in on the act,you never need to wait longer than a day or two to get those all important purchases delivered right to your door.
No wonder so many companies are shaking their heads at traditional retailing and instead looking to the “virtual” world to attract online shoppers.
1.The underlined word “leery” in the first paragraph means being very sure.()
2.Consumer confidence in online shopping mainly relies on security in shopping.()
3.Internet giants, traditional retailers, courier companies and credit card companies have made contributions to the popularity of online shopping.()
4.The author think of the current online shopping as safe, convenient and fast.()
5. Nowadays many companies are trying to cooperate with the online shoppers instead of traditional retailers.()
第9题
Often people proclaim they've accepted e-commerce because it's "green". This is understandable. If many shopping bags in a depression looks bad, bricks and mortar retail — huge out-of-town shopping centres, retail shopping center that insist on leaving their doors open even in winter and grocery stores full of the most inefficient freezers — look terrible during an ecological emergency.
Should we buy the idea that e-commerce is any better? Several studies have tried to answer this with cold, hard data.
A 2,000 study on Webvan, a now disappearing US online grocer, concluded that a wider adoption of e-commerce would not give us environmental gains, while a 2,002 study of US book retailing found no greater energy savings selling online. But the study that all etailers are talking a-bout is a new one from Carnegie Mellon University, which has found that shopping online via Buy. corn's e-commerce model for electronic products uses 35 percent less energy consumption and CO2 emissions than a traditional bricks model.
This is largely because it avoids the usual retail distribution model and, of course, the impact of consumers driving to a store. And, from the shopper's perspective, online buying often allows you to avoid the desire for retail.
But both models are flawed, because online or on the high street, retailers are dependent on a hydrocarbon-fuelled delivery system. Trucks deliver 4. 8m tonnes of freight each day in the UK, which works out at about 80kg per person. To make matters worse, after a truck drops off the goods it often returns empty to the depot. A 2002 study of 20,000 transportation trips found that only 2.4% of return journey legs found suitable backloads. This journey represents a large part of the impact of what we buy.
Online shopping may prove marginally more green in terms of energy saving, but we shouldn't forget progressive retail. Places such as Ludlow in Shropshire, a fairtrade town based on ethical trading ideas, where the independent high street has been hard won. It brings consumers face to face with products with shortened supply chain and with values. This is a wiser and wider retail experience; anything else could leave you feeling short change.
The main idea of the first paragraph is
A.The economy remains depression.
B.More and more people like to choose online shopping.
C.Shopping center are growing.
D.Online shopping is cheaper than shopping center.
第10题
A.decrease
B.protest
C.decline
D.produce
第11题
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