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听力原文: In the field of marketing,consumer goods are classed according to the way in whi

ch they are purchased.The two main categories are convenience goods and shopping goods.Two lesser types are specialty goods and unsought goods.

People do not spend much time shopping for convenience items such as groceries,newspapers,toothpaste,razor blades,aspirin,and candy.The buying of convenience goods may be done routinely,as some families buy groceries once a week.Such regularly purchased items are called staples.Sometimes convenience products are bought on impulse,for example,someone has a sudden desire for an ice cream sundae on a hot day.Or they may be purchased as emergency items.

Shopping goods are items for which customers search.They compare prices,quality,and styles,and may visit a number of stores before making decisions.Buying an automobile is often done this way.

Shopping goods fall into two classes:those that are perceived as basically the same and those that are regarded as different.Items that are looked upon as basically the same include such things as home appliances,television sets,and automobiles.Having decided on the model desired,the customer is primarily interested in getting the item at the most favorable price.Items regarded as inherently different include clothing,furniture,and dishes.Quality,style. and fashion will either take precedence over price,or they will not matter at all.

Specialty goods have characteristics that impel customers to make special efforts to find them.Price may be no consideration at all. Specialty goods can include almost any kind of product.Normally,specialty goods have a brand name or other distinguishing characteristics.

Unsought goods are items a consumer does not necessarily want or need or may not even know about.Promotion or advertising brings such goods to the consumer's attention.The product could be something new on the market or it may be a fairly standard service.such as life insurance.for which most people will usually not bother shopping.

According to the speaker,what are convenience goods?

A.Commodities that people are in constant need of.

B.Goods that are convenient to use or purchase.

C.Items that people tend to buy under impulse.

D.Items that have to be bought once a week.

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更多“听力原文: In the field of marketing,consumer goods are classed according to the way in whi”相关的问题

第1题

听力原文:What kind of class went on the field trip?(21)A.Biology.B.Photography.C.Swimming.

听力原文:What kind of class went on the field trip?

(21)

A.Biology.

B.Photography.

C.Swimming.

D.Painting.

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第2题

听力原文:W: Mr. Green, you weren't at home last Sunday, were you? I tried to call you.M: O

听力原文:W: Mr. Green, you weren't at home last Sunday, were you? I tried to call you.

M: Oh, that's right, I went shopping. I suppose you phoned me in the morning, didn't you?

W: Yes, it was late in the morning when I phoned.

M: Well, I was out shopping. Why did you phone me?

W: I wanted to ask if you'd like to come to dinner on Sunday evening.

M: Oh, what a pity! I wish I had come at that time, but actually, I went on a river trip the whole Sunday.

W: How was the trip? That must be very exciting.

M: Very interesting. By the way, how did the dinner party go?

W: Well, we had a wonderful time...er...I thought you might have enjoyed it too if you had come. David Field and his wife were with us. You've met them before, haven't you?

M: David Field, yes. I rather liked them.

W: And we had a lovely dinner with beef, fish, lobster, cucumber soup and flesh salad.

M: Very nice.

W: And they asked about you.

M: And how're they getting on?

W: Oh, very well. They enjoyed the party very much.

M: Ah, good.

(20)

A.They had an appointment.

B.The woman wanted to go to a shopping mall with the man.

C.She wanted to go outings.

D.She wanted to invite the man to dinner.

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第3题

听力原文:M:I think the whole class is going on the field trip on Friday.W:I'm not so sure.

听力原文:M: I think the whole class is going on the field trip on Friday.

W: I'm not so sure. Not everyone has paid the transportation fee.

Q: What does the woman imply?

(17)

A.The transportation for the trip is free.

B.The class didn't enjoy going on the field trip.

C.Some people may not go on the trip.

D.Everyone in the class has paid the fee.

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第4题

听力原文:M: How many students will Professor Smith choose to go on the field trip?W: Wheth

听力原文:M: How many students will Professor Smith choose to go on the field trip?

W: Whether or not there will be a field trip has to be decided first.

Q: What does the woman mean?

(14)

A.She feels that the trip will take too long.

B.The students haven't chosen a professor.

C.Professor Smith has to choose the destination first.

D.It's not certain the trip will take place.

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第5题

听力原文:M: I think the whole class's going on the field trip next Friday.W: I'm not so su

听力原文:M: I think the whole class's going on the field trip next Friday.

W: I'm not so sure. Not everyone has paid the transportation fee.

Q: What does the woman mean?

(17)

A.The transportation for the trip is free.

B.The class don't enjoy going on the field trip.

C.Some people may not go on the trip.

D.All of the class members have paid the fee.

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第6题

听力原文:M:Congratulations! I heard your field hockey team is going to the mid-Atlantic ch
ampionships!

W:Yeah! Now we're all working hard to get ready for our game tomorrow.

Q:What will the woman probably do this afternoon?

(14)

A.Take part in the championship game.

B.Try out for the field hockey team.

C.Get tickets to see the championship game.

D.Go to practice field hockey.

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第7题

听力原文:W: Look at that big field of cotton. And there's a farm with some beautiful build
ings.

M: You really get to know the country when you go by train, don't you?

Where did the conversation most probably take place?

A.In a cotton field.

B.At a railway station.

C.On a farm.

D.On a train.

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第8题

听力原文:W: I don't think we'll ever get through all these facts and figures from the case
.

M: Come on. The judge managed it and he wasn't an expert in the field either.

Q: Which of the following are the man and woman most likely studying?

(15)

A.Medicine.

B.History.

C.Law.

D.Accounting.

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第9题

听力原文:What would Tom have been doing if he weans in Florida?(22)A.He would have been on

听力原文:What would Tom have been doing if he weans in Florida?

(22)

A.He would have been on a field trip.

B.He would have been swimming and enjoying the sunshine.

C.He would have been studying most of the time.

D.He would have been staying in the house.

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第10题

听力原文:W: I was so angry yesterday! My biology teacher did not even let me explain why I
missed the field trip.He just wouldn't let me pass!

M: That doesn't seem fair. I'd feel that way too if I were you.

Q: What does the man imply?

(16)

A.He understands the woman's feelings.

B.He has gone through a similar experience.

C.The woman should have gone on the field trip.

D.The teacher is just following the regulations.

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第11题

听力原文:Most American university students study for 4 years or more to get a college degr

听力原文: Most American university students study for 4 years or more to get a college degree. During this time, they are called undergraduate students. When a student completes his courses, he earns a bachelor's degree which will help him find jobs.

Many students postpone finding jobs. They stay at the university and work for a higher degree. Other students take a job for a few years. When they quit working, they resume studying at the university. These students work to earn higher degrees, a master's or a doctorate. They are called graduate students.

Graduate students specialize in a particular field of study. They study to become experts in this field and to learn new advances in their fields while they earn an M.A. or Ph. D. Sometimes when they get an M.A. in one field, they begin studying in another field. They hope to get jobs that are interesting and high paying.

The life of a graduate student is often difficult. They are usually too busy studying to make a good living. Often they have to pay high tuition fees for their education. Some give up studying before they get their degrees. But most keep on working at their studies until they graduate. In today's world, most graduate students don't regret spending time on their studies. They are finding that things are changing very fast and study has become a necessity.

(33)

A.Three years or more.

B.Four years or more.

C.Five years or more.

D.Six years or more.

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