In the authors eyes, what is the basic purpose of advertising？A．Distribution of informatio

In the authors eyes, what is the basic purpose of advertising？

A．Distribution of information.

B．Providing information.

C．To persuade consumer to buy the products.

D．Reducing the cost for promotion.

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发布时间：2020-06-16

更多“In the authors eyes, what is the basic purpose of advertising？A．Distribution of informatio”相关的问题

第1题

Name the authors of the following poems and then make a comparative analysis of them.

"AMORETTI, SONNET 75" One day I wrote her name upon the strand, But came the waves and washed it away: Again I write it with a second hand, But came the tide, and made my pains his prey. Vain man, said she, that doest in vain assay, A mortal thing so to immortalize, For I myself shall like to this decay, And eek my name be wiped out likewise. Not so, (quod I) let baser things devise To die in dust, but you shall live by fame; My verse, your virtues rare shall eternize, And in the heavens write your glorious name. Where whenas death shall all the world subdue, Our love shall live, and later life renew. "Sonnet 18" Shall I compare thee to a summer s day？ Thou art more lovely and more temperate; Rough winds do shake the darling buds of May, And summer s lease hath all too short a date; Sometime too hot the eye of heaven shines, And often is his gold complexion dimmed, And every fair from fair sometime declines, By chance, or nature s changing course untrimmed: But thy eternal summer shall not fade, Nor lose possession of that fair thou ow st, Nor shall death brag thou wander st in his shade, When in eternal lines to time thou grow st, So long as men can breathe, or eyes can see, So long lives this, and this gives life to thee.

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第2题

Chinese and Americans literally view the world differently according to a new study, which

found that the two groups tend to move their eyes in distinctly different patterns when looking at pictures.

"If people are literally looking at the world differently, we think it would be natural for them to explain the world in different ways," said Richard Nisbett, a psychologist at the University of Michigan.

Over the past decade research by Nisbett and his colleague has surprised the social sciences with numerous studies showing that Westerners and East Asians think differently.

Westerners tend to be analytical and pay more attention to the key, or focal objects in a scene—for example, concentrating on the woman in the "Mona Lisa," as opposed to the rocks and sky behind her,

East Asians, by contrast, tend to look at the whole picture and rely on contextual information when making decisions and judgments about what they see, Nisbett said.

The new study was designed to determine if the difference in the thought processes of East Asians and Westerners affects how Westerners and East Asians physically look at the world.

To find out, the researchers measured eye movements of 45 U.S. and Chinese students as they looked at photographs that featured single focal objects against complex backgrounds. For example, one image showed a tiger by a stream in a forest. Another image showed a fighter jet flying over a mountainous landscape.

When test subjects looked at the pictures, differences emerged between the U.S. and Chinese students within the first second of an average viewing, Nisbett said. "Americans are looking at the focal object more quickly and spend more time looking at it," he said. "The Chinese have more saccades(jerky eye movements). They move their eyes more, especially back and forth between the object and the background field."

The finding suggests that East Asians literally spend more time putting objects into context than Americans do. The differences are not just reflected in how individuals recall and report their memories but in how they physically see an image in the first place.

Nisbett says that any explanation for the cultural differences is, at this point, speculation(推测). However, he and his colleagues suggest that the differences may be rooted in social practices that stretch back thousands of years.

"Westerners are taught to pay attention to objects that are important to them, to have goals that they can follow," he said. "East Asians are more likely to pay attention to the social field."

Nisbett traces the origins of the variation to at least 2,000 years ago. At that time collaborative, large-scale agriculture was the primary driver of the East Asian economy. For most workers, economic survival required paying attention to the person in charge as well as co-workers in the fields. Context was important.

By contrast, ancient Greek society—the prototypical(原型的) Western society—was characterized by individualistic activities, such as hunting, fishing, and small-scale farming.

The difference, Nisbett said, still holds today. East Asian societies tend to be more socially complex than Western societies. Understanding context, therefore, has more value in East Asia than in the West.

Characterizing Differences. Anthropologist Alan Fiske said the researcher's data is "very sound." But he questions the complex social reasons that the study authors use to explain the differences.

"Social scientists have not been successful in characterizing in absolute general terms what the difference is between East Asian and European-American societies," said Fiske, the director of the Center for Culture, Brain, and Development at the University of California, Los Angeles. "We all agree there are huge differences, b

A．Y

B．N

C．NG

D．1

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第3题

The authors attitude towards a pencil and paper decision-making procedure is __________.A

The authors attitude towards a pencil and paper decision-making procedure is __________.

A.neural

B.approving

C.ambiguous

D.biased