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听力原文： Advertising actually has a dual function: to sell, as well as to inform. If you

stop to think of it, advertisements pro vide information of almost everything in our household and immediate environment, from shampoo to fuel for cars. A significant purpose is to inform. consumers of new products and new services as well as to remind them of established ones. Performance, price, value for money, quality and reliability are some of the main features mentioned in advertisements.

Yet there is another important aspect of advertising that should not be forgotten: that of choice. A number of advertisements for different brands of the same product, e.g. toothpaste, shampoo or washing powder allow the consumer to choose. Choice is an important part of buying.

In this busy day and age, there is little time for comparison shopping. To determin which product is the best to buy, and at the most competitive price, consumers these days rely on advertising in its various forms. This saves time and energy and simplifies shopping. So for busy people like you and me, advertisements actually do us a favor.

What is the dual function of advertisements？

A．To sell and to inform.

B．To increase prices and competition.

C．To change the means of selling and buying.

D．To take away chances of choosing from customers.

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发布时间：2020-12-19

更多“听力原文： Advertising actually has a dual function: to sell, as well as to inform. If you”相关的问题

第1题

听力原文：W: Good morning. I'm Miss Brown. I answered your ad for an experienced advertisin

g executive.

M: Oh, yes, Miss Brown. Won't you have a seat？ The manager will see you shortly.

Why is Miss Brown in that office？

A．She is the office manager.

B．She is looking for a new job.

C．She will interview the man.

D．She is learning about advertising.

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第2题

听力原文：Advertising is made up of the techniques and practices used to bring products, se

听力原文： Advertising is made up of the techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way towards what is advertised. Most advertising involves promoting the goods that are for sale, but similar methods are used to encourage people to drive safely, to support various charities, or to vote for political candidates. In many countries advertising is the most important source of income for the media, through which it is conducted. In the ancient and medieval world such advertising was conducted by word of mouth. The first step toward modem advertising came with the development of printing in the 15th and 16th centuries. In the 17th century, weekly newspapers in London began to carry advertisements, and by the 18th century, such advertising was flourishing.

There are eight principal media for advertising. Perhaps the most basic medium is the newspaper, which offers advertisers a large circulation. Magazines, the other chief print medium, may be of general interest or they may be aimed at specific audiences, such as people interested in outdoor sports, computers or literature. In Western industrial nations the most pervasive media are television and radio because of the size and composition of the audience. The other advertising media include direct mail, which can make a highly detailed and personalized appeal; outdoor billboards and posters; transit advertising, which can reach the millions of users; and miscellaneous media, including dealer displays and promotional items.

(23)

A．In the 15th century.

B．In the 16th century.

C．In the 17th century.

D．In the 18th century.

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第3题

听力原文：When you turn on the radio, you hear an advertisement. When you watch television,

听力原文： When you turn on the radio, you hear an advertisement. When you watch television, you hear and see an advertisement. If you turn the pages of a newspaper or magazine, again you find an advertisement. If you walk down the street, you see one advertising board after another. All day, every day, people who want to sell you something competent to catch your attention. As a result, advertisements are almost everywhere. In the West, advertisements are the fuel that makes mass media work. The government does not give money to mass media such as TV stations, newspapers, magazines and radio stations. They are all owned privately. So where does the money come from？ From advertisements. Without advertisements, there would not be these private businesses.

Have you ever asked yourself what advertising is？ Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of "keeping your name before the public." And some people thought that advertising was "truth well told." Now more and more people describe it in this way: Advertising is the paid, nonpersonal, and usually persuasive description of goods, services and ideas through various media.

All advertisements try to make people believe that the product, idea, or service advertised can do well to them. Advertisements exist everywhere in our lives.

(30)

A．The importance of advertisement.

B．The society's great need of advertisement.

C．The origin of advertisement.

D．The prosperity of advertisement.

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第4题

听力原文：M: This article is nothing but advertising for housing developers. I don't think

the houses for sale are half that good.

W: Come on，David. Why so negative？ We're thinking of buying a home, aren't we？ Just a trip to look at the place won't cost us much.

Q: What can be inferred from the conversation？

(18)

A．The houses for sale are of poor quality.

B．The houses are too expensive for the couple to buy.

C．The housing developers provide free trips for potential buyers.

D．The man is unwilling to take a look at the houses for sale.

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第5题

听力原文：M: How do you feel now？W: Well, when I sit for a long time, I feel a dull pain ac

听力原文：M: How do you feel now？

W: Well, when I sit for a long time, I feel a dull pain across my back.

Q: What do we learn from this conversation？

(18)

A．She is not feeling very well.

B．She is very ill.

C．She is annoyed with the doctor.

D．She is badly hurt.

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第6题

听力原文：M: Hello, Campus Daily, advertising department. This is Mark speaking.W: Hi. I'm

听力原文：M: Hello, Campus Daily, advertising department. This is Mark speaking.

W: Hi. I'm calling to place a couple of ads.

M: Sure. Under what classification？

W: Well, I want one in the" Roommate Wanted" section.

M: All right. And bow would you like that to read.'？

W: Ok, it should read female roommate wanted for pleasant, sunny two bedroom apartment on Eliiewood Avenue, three blocks from campus. Share rent and utilities. Available September 1. Call between 5 and 9 P. M. and ask for Celilia.

M: Fine. And what about your other ad？

W: That one I'd like under "Merchandise for Sale", and I' d like it to read "Matching blue and white sofa and easy chair, excellent condition, $ 350 or best best. Call between 5 and 9 P.M. and ask for Cecilia." Did you get all that？

M: Uh- huh. You'll want your phone numbers on these, right？

W: Oh, sure. Thanks for reminding me — it's 555 - 6972.

M: And how long do you want these ads to run？

W: For a week, I suppose. How much would that be？

M: It's five dollars a week per line. Each of your ads will take up three lines, so that's $ 15 per ad.

(23)

A．At a newspaper.

B．At an advertising agency.

C．At a furniture store.

D．At a real estate office.

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第7题

听力原文：W: Your glasses are fine. If you don't like the frames we could change them.M: Ac

听力原文：W: Your glasses are fine. If you don't like the frames we could change them.

M: Actually I was thinking of trying some contact lenses, if you think that I would be able to wear them.

Q: Where does this conversation most likely take place？

(14)

A．In an art gallery.

B．In a chemical laboratory.

C．In an optical shop.

D．In a man's wear store.

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第8题

听力原文：M: Nice weather, isn't it？ Oh, I've seen you around the office, but I don't think

we've met. I am Henry Smith, I work in the Market Research Section.

W: Nice to meet you, Henry. I am Helen Grant, I am in the Advertising Section on the ninth floor.

Q: What can we infer from the conversation？

(18)

A．The man has never seen the woman before.

B．The two speakers work for the same company.

C．The two speakers work for the same floor.

D．The woman is interested in market research.

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第9题

听力原文：The life-saving value of safety belts has been firmly established by many studies

听力原文： The life-saving value of safety belts has been firmly established by many studies. Most serious injuries and deaths resulting from even minor accidents are caused by people being thrown out of or against the interior of the vehicle. One study showed that 40 percent of those killed in traffic accidents would have been saved if they had been wearing safety belts.

Safety belts have been standard equipment on all automobiles sold in the U.S. since 1964. Since long before that, safety minded organizations have been advocating that motor vehicle drivers and passengers make it a habit to use safety belts whether they are driving across the country or across town. Millions of dollars worth or public service advertising has been donated by newspapers, magazines, radio and television to remind motorists and passengers to wear safety belts.

(33)

A．40%.

B．20%.

C．60%.

D．80%.

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第10题

听力原文：W: Hello, Gary. How' re you？M: Fine! And yourself？W: Can't complain. Did you have

听力原文：W: Hello, Gary. How' re you？

M: Fine! And yourself？

W: Can't complain. Did you have time to look at my proposal？

M: No, not really. Can we go over it now？

W: Sure. I' ve been trying to come up with some new production and advertising strategies. First of all, if we want to stay competitive , we need to modernize our factory. New equipment should ' ye will that cost？

W: Sure. I' ye been trying to come up with some new production and advertising strategies. First of all, if we want to stay competitive, we need to modernize our factory. New equipment should' ye been installed long ago.

M: How much will that cost？

W: We have several options ranging from one hundred thousand dollars all the way up to half a million.

M: OK. We'll have to discuss these costs with finance.

W: We should also consider human resources. I've been talking to personnel as well as our staff at the factory.

M: And what's the picture？

W: We'll probably have to hire a couple of engineers to help us modernize the factory.

M: What about advertising？

W: Marketing has some interesting ideas for television commercials.

M: TV？ Isn't that a bit too expensive for us？ What's wrong with advertising in the papers, as usual？

W: Quite frankly, it' s just not enough anymore. We need to be more aggressive in order to keep ahead of our competitors.

M: Will we be able to afford all this？

W: I'll look into it , but I think higher costs will be justified. These investments will result in higher profits for our company.

M: We'll have to look at the figures more closely: Have finance draw up a budget for these investments.

W: All right. I'll see to it.

(23)

A．The benefits of strong business competition.

B．A proposal to lower the cost of production.

C．Complaints about the expense of modernization.

D．Suggestions concerning new business strategies.

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